Web Survey Bibliography
Response rates to business surveys are often quite low. Because of the special circumstances and characteristics of business surveys, average responses rates to business surveys may range from lows of 10% to no higher than about 50%. We were interested in understanding whether business respondents had preferences for different survey modes. In a recent mail survey of businesses in Washington State, we included a question, asking business respondents what their most preferred survey mode was. The response options included the following: mailed survey, telephone survey, web survey, face-to-face survey, and no preference. The sample of almost 3,000 businesses was stratified by geographic region, business size, and industry. The mail survey was implemented using total design methods (TDM) to encourage a high response rate. The survey included an internet response option, and also a telephone followup of nonrespondents. The telephone followup attempted to get information from businesses on their survey mode preferences. A total of 1400 businesses responded to the survey, with 1150 responding by mail, and 250 responding on the web. Our paper presents an analysis of the survey mode preferences by business strata. We also compare the results of survey mode preferences for respondents and nonrespondents. The mode preferences of business responding by mail and those responding by web are different, and our paper presents thesedifferences. We discuss the implications of these survey mode preferences for improving response rates to business surveys in the future.
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Web survey bibliography - Marketing/business (336)
- Validity of the SDS-17 measure of social desirability in the American context; 2006; Blake, B. F., Valdiserri, J., Neuendorf, K., Nemeth, J.
- Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research; 2006; Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- Web Versus Paper Questionnares: A Design and Functionality - Comparison; 2005; Jones, Ja., Fraser, C., Dowling, Z.
- An Empirical Evaluation of Three Web Survey Design Principles; 2005; Healey, B., Macpherson, T., Kuijten, B.
- In my opinion; 2005; Haley, F.
- Meta-Analyses on Contingent versus Unconditional Incentives; 2005; Goeritz, A.
- An experiment in call scheduling; 2004; Cunningham, P., Martin, D., Brick, J. M.
- Web Surveys for Electronic Commerce: A Review of the Literature; 2004; Huang, H.-M., Liaw, S. S.
- A Comparison of Objective Characteristics and User Perception of Web Sites; 2004; Lee, S.-J., Lee, W.-N., Kim, H., Stout, P. A.
- The Effect of Billboards within the Gaming Environment; 2004; Chaney, I. M., Lin, K.-H., Chaney, J.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- The Internet: Marketing Researcher's Panacea or Pandora's Box?; 2004; Gurney, P. M., Chambers, E., Grant, L., Shah, S., Sullivan, M. P.
- Developing automated e-survey and control tools: an application in industrial management; 2004; Scornavacca Jr., E., Becker, J. L., Barnes, S.
- Survey Mode Preferences of Business Respondents; 2004; Tarnai, J., Paxon, M. C.
- Cutting Market Research Costs with On-Site Surveys; 2004; Dysart, J.
- Web-based data collection; 2003; Tourangeau, R.
- Response order effects – how do people read?; 2003; Duffy, B.
- Internet Marketing Research: Recources and Techniques; 2003; Forrest, E.
- Are you talking to the right people?; 2003; Davis, H.
- Be prepared; 2003; Fitzgerald, A.
- Online sample -- can you trust it?; 2003; Maginnis, C.
- Internet surveys: limits and beyond limits; 2003; Mititelu, C.
- Web site design benchmarking within industry groups; 2003; Kim, S.-E., Shaw, T., Schneider, H.
- Identifying key factors affecting consumer purchase behavior in an online shopping context; 2003; Park, C.-H., Kim, Y.-G.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- On-line qualitative market research: Interviewing the world at a fingertip; 2002; Scholl, N., Mulders, S., Drent, R.
- Trends in marketing research and their impact on survey research sampling; 2002; Anich, B.
- Predicting the future of consumer panels; 2002; Wansink, B., Sudman, S.
- From Paper-and-Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in Internet...; 2002; Deutskens, E., de Ruyter, K., Wetzels, M.
- Selecting a consumer panel service; 2002; Sudman, S., Wansink, B.
- Compare and contrast; 2002; Kindig, L.
- Software Review: CAVI from OpinionOne; 2002; Macer, T.
- Supplier Side: Survey programming integration; 2002; Mitrano, M.
- Drawing a few from many; 2002; Fitzgerald, A.
- If given the choice; 2002; Allison, J., O'Konis, C.
- At my own pace in my own place; 2002; Downes-Le Guin, T.
- Privacy, please; 2002; Mack, B.
- My opinion counts; 2002; Solomon, M. B.
- Qualitatively Speaking: Online focus groups...here today, not gone tomorrow; 2002; Yoffie, A. J.
- Net research suffers due to failed promise; 2002; Tortorello, N. J.
- Using phone methods in a digital age; 2002; Fitzgerald, A.
- Effect of trust on customer acceptance of Internet banking; 2002; Suh, B., Han, I.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- When money doesn't talk; 2001; Funk, S., McCallum-Keeler, G.
- Reaching IT professionals: online vs. telephone interviewing; 2001; Van Houten, B.
- A comparison of Internet and mail survey methodologies; 2001; Medlin, B., Whitten, D.